Friday, March 6, 2009

The Purpose of Business Part III

Cold Market - People you don't know . . . yet
  • Always be looking for:
    • People with problems we can solve
      • Grocery - someone buying cat food
      • Nail salons - workers wearing face masks
      • Marketing director with an environmental company doing surveys
      • Ask questions to uncover a need
    • People who need supplemental income or a career change
  • Find people doing things well
    • Pay them a compliment
    • Ask them if they enjoy what they're doing
    • Ask them if they plan to retire from that job
  • Word of mouth, elevator speech, short infomercials
    • Step outside your comfort zone
    • Learn to relate to people and show interest in them
    • Be ready to give a short overview of what we do
  • Church or School Newsletters or Bulletins
  • Local Fundraisers
    • Scouts, Athletics, Civic
  • Neighborhood block parties
  • Send Business Announcement Letters to Businesses
    • Daycares, Nursing Homes
    • Follow up with Director, Manager or Administrator
  • Placement Referrals - always ask for Referrals to keep your contact list growing
    • Use testimonial letters in your presentation book when contacting referrals
4. DVD, CD, Magazine, Brochure, Business Card - keep on hand
  • Have some EcoQuest Tools on hand or in your car to pass out locally
  • No real presentation skills needed other than a friendly face
  • Make a plan and schedule time to hand out a tool every day to expose people to the products and possibly the business
    • Barry Durbin takes 3 DVDs out with him every day when he goes to lunch
    • Set a goal to get one appointment with a DVD or brochure every day
    • Be ready to converse with people about what you do
      • 'National Marketing Director looking to field test our Environmental technology and get some testimonials - who do you know . . .'
    • Use Indirect Approach to ask who they know who . . .
  • Use 3 feet rule - talk to anyone who comes within 3 feet of you
  • Place them in Doctor offices, nursing homes, daycares
  • Leave them laying around if you were a patient at an office
  • 250 Free Business cards available at www.vistaprint.com
5. Reverse Advertising - look for Professionals who may be open to another income revenue
  • Pick up business cards or names from other businesses and contact them to see if they might be interested in adding income to their current occupation
  • Find names of professionals on
    • Bulletin boards
    • Flyers
    • Classified Ads
    • Commercial trucks with business name on side
    • Direct mail sent to us
  • We are looking for professionals such as
    • HVAC Contractors
    • Electricians
    • Carpet Cleaners
    • House Cleaners
    • Painters
    • Telemarketers
    • Sales Solicitors
  • Leave voicemail messages at businesses after hours
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