GET IN FRONT OF YOUR TARGET MARKET THROUGH:
1. Warm Market Approaches & Letters - People You Know
- Business Announcement Letters - create your list from all databases
- Christmas card list
- Address books
- Cell phone contacts
- Professional contacts
- Myspace
- Work contacts
- People you would invite to child's wedding,
- Local phone book - start in the A's and go thru the alphabet . . .
- who do I know who is an Attorney, Banker, Child care provider, Doctor
- Emails to Announce Business and Online Stores
- Phone calls to Follow Up on letters and emails sent
- Use Indirect Approach - who do you know . . .
- Make contact and identify interest
- Give information thru website or DVD
- Schedule appointment with Sr. Partner
- Offer Energy Coupons, Hawaii Vacation Coupon, Sanitization Certificates
- Gift Certificates available for birthdays, weddings etc
- HAVE FUN!
2. Meetings - to Announce Your Business or Introduce New Products
- Grand Opening/Business Open House:
- Most businesses have one to let the public know they're open
- Opportunity for brand new business owners to showcase their products to people they are comfortable with
- Liquidate a Success Pack and generate $1300+ in one night (or one week)
- Invite 20-30 people, send invitations or call 2-3 wks in advance, ask for RSVP, give your phone number and directions, encourage people to bring a friend and offer a prize for whoever brought the most guests
- Share your story - why you started a business
- Give a short IAQ (indoor air quality talk)
- Living Proof demo, ammonia and/or onion test, pudding test with Essentials
- Door Prizes, Special Attendance Bonus - give Free 3 day Sanitization Certificates to all in attendance
- Add every name to your Contact list & Follow Up!
- Going Green Expo - introduce a new product such as Powerworx,
- Focus on economy and saving money on energy, doctor bills
- Display any other products in our 'Green' line you may have
- Healthy Home Party - make it a potluck party
- Get together with friends for any occasion at your home
- Become a host of healthy home expos and offer a free Fresh Air as a booking gift with 5 FA sales ($1300/$800)
- Presentations to Realtors, Property Managers, Home Business Asso.
- "I'd like to set up a gourmet lunch or breakfast for your group and do a professional demonstration of a new environmental treatment system that applies to real estate. The demo takes about 20 minutes and we can talk while your group eats. Would you be interested?"
- Expect 10-20 people, $100 for a simple breakfast or lunch
- Same presentation and offer to clean up their most challenging listing
- Have about 10 units in your car, secure with check or CC - not processed or cashed for 10 days
- Follow up, asking what they've noticed, finalize the sales
-
- Chamber of Commerce, Rotary Club, Lyons Club, Women's Clubs
- Business Network Incorporated www.bni.com
- Network with other professionals to share your business as you share theirs
- Chapters will have a plumber, electrician, home builder, HVAC, banker, realtor, wedding planner, doctor, dentist, chiropractor etc. - all people we could share business clients with
- You'll be in a rotation to give a 10 minute business presentation - Living Proof, ammonia or onion test; switch it up to present different products
- Whole idea of a professional networking group is to give referrals and do business with them. Motto: "Givers Gain." You become connected to not just their current clientele but their warm market and cold market as well.
- Zig Ziglar said it best, "Help enough people get what they want and you will get what you want." The best way to build trust & credibility with someone is to refer business to them.
Comments
Post a Comment