THE PURPOSE OF BUSINESS
In order to understand Sales and Marketing, we must first understand the purpose of business. Unfortunately, many people have the misunderstanding that the purpose of business is to make money. This couldn’t be further from the truth. Money is a byproduct of successfully providing a solution to someone’s problem.
“The purpose of business is to solve problems.”
For most of us who have worked for someone else, all the marketing and advertising was done by the company owner or whoever he gave that job to. Interest was created and people came into the place of business where we worked. We did whatever job we were paid to do to help make that business successful.
But now WE are the "Business Owner," so not only do we get to determine our income and level of success, but we also get to be as creative as we'd like to be, in regards to marketing and advertising our business.
So once we understand that the purpose of business is to solve problems, we can then understand that marketing is all about figuring out . . .
- What problems we have a solution for
- What kinds of people have these problems
- Where these people are and how to reach them
- How to get their attention and interest
IDENTIFY OUR TARGET MARKET
The essence of efficient business resource utilization is in understanding who our potential customer is, what benefit they desire, and how to reach them with our value proposition. Our ability to find potential customers that need our products and to show them that we can solve their problem for a fair value exchange will determine for the most part our business success.
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